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Advertising Analysis Parisienne Essay - 1288 Words

Yves Saint Laurent has come out with an ad campaign featuring their new perfume, Parisienne. The ad features the world renowned supermodel Kate Moss dressed in a raven-black corset and pencil skirt. A dark, charcoal jacket is thrown over her frail shoulders and a light pink rose is caressed between her fingers. Her blonde locks are tasseled in a slightly messy hair-do while a few strands of hair caress her fair skin. Behind this beautiful model is the infamous Eiffel Tower hovering over her left shoulder and grand stone statues lie in the background to her right. The evening sky is composed of an exquisite mosaic of purple and pink tones. At the bottom right corner, there is an image of the â€Å"Parisienne† perfume bottle. The bottle is†¦show more content†¦Images in advertisements, such as the image of Kate Moss in this perfume ad, have underlining messages and signs that are used to appeal the public in order to sell their product. In the case of this ad, rom ance, sex, and the promise of being able to live life to the fullest are all being marketed in the form of the â€Å"Parisienne† perfume. The Eiffel Tower in the background is an obvious indicator of romance since it is a famous landmark in Paris; the city which has a reputation for offering romance and love. The gorgeous night sky pairs well with the Eiffel Tower as it is an ideal setting for a romantic evening. The jacket that is on Kate Moss’ shoulders seems to be a man’s jacket, not her own and the light pink rose that she is carrying seems to suggest that a man has given the flower to her. Also, Kate Moss’ pose illustrates a sense of promiscuity. As she walks away from the Eiffel Tower it infers that she is not going out for the night and could possibly be heading to a man’s house later that evening. All these signs in the ad points towards the notion of romance and love, which is what the ad is selling to the public. The text at the bo ttom of the ad, in slim, gold font, reads, â€Å"Living and loving in the moment†. Living an â€Å"ideal† life, such as the life of Kate Moss as advertised in this ad, is being sold in this advertisement to the public. The advertisers who created this ad are suggesting that if one purchases the perfume â€Å"Parisienne†, thatShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreZara Business Case15365 Words   |  62 Pagesalthough it marketed its clothes under numerous labels or concepts to different customer segments. HM also tended to have slightly lower prices than Zara (which HM displayed prominently in store windows and on shelving), engaged in extensive advertising like most other apparel retailers, employed fewer designers (60% fewer than Zara, although Zara was still 40% smaller), and refurbished its stores less frequently. HM’s priceearnings ratio, while still high, had declined to levels comparable to

Eliezer’s Relationship with God in Night Free Essays

Hanging On: The Description of Eliezer’s Relationship with God in Night World War II breaks out in Europe during the conclusion of the 1930s. Adolph Hitler plunges Germany into darkness while quickly moving to take over bordering countries with his army of Nazis. Eliezer, a boy no more than 15 years old, lives in Hungary, which is dangerously close to Germany. We will write a custom essay sample on Eliezer’s Relationship with God in Night or any similar topic only for you Order Now Along with many other Jews, Eliezer is deported from his home and into a world of unimaginable terror. Night is a memoir of those experiences and, more importantly, a stark reminder that these events should never be allowed to repeat themselves. The Holocaust presents one of the most disturbing theological dilemmas of the twentieth century. As a survivor of the Holocaust, Elie Wiesel has to reevaluate God in his world. He does so through his writings, in which he questions God and tells us of the answers, or lack of answers, that he receives. In Night, author Elie Wiesel writes about his devotion as a child, religious observances, and anger towards God to reveal how he is still a believer in the Jewish faith despite all that happen to him. Auschwitz, Buchenwald, and Treblinka are just a few of the names which evoke nightmares of the Holocaust. The suffering and death at these and other concentration camps were greater than any before endured. Before the Holocaust he had been one of the most devout Jewish children. The Holocaust created a void in the souls of many of those who survived. Elie Wiesel was one of those people. Before the Holocaust he had been one of the most devout Jewish children. Up until the end he waited for God to intervene in Biblical fashion. When that intervention was not forthcoming, he began to doubt in God and in His mercy. He began to accuse God of cruelty against his people. After the torture was over, he had to reevaluate the role of God in his life. He could be forgiving of God and allow Him another chance, as many he had seen had done. Or he could take on the role of God to himself and try to define his own destiny. To deal with this, Wiesel has to question God and himself. He does so through his writing. Elie Wiesel tells his heart-wrenching story of his imprisonment in Nazi Germany. He overcame the odds with his strength and will to live. Elie was told by his father to never lose his faith of his religion it would help him through everything, and keep him strong. One should never lose faith or whatever guiding force that may keep them going. This faith was the only force that helped Elie to survive, and without this faith Elie would have surely succumbed to dying. The question now is how far does Elie’s belief in God and in his own faith helps him to go on. He receives many answers, though none are satisfactory. Wiesel thought of God before and during the Holocaust as both the protector and punisher of the Jewish people. Whatever had happened before, he had faith that it was for their good, or one of God’s greater plans. Either way, he would accept God’s will without questioning. When rumors of the Nazis’ crimes first reached some of the outlying Jewish towns, like Wiesel’s Sighet, no one believed them. The town felt that God was with them and would protect them from anything as horrible as what these rumors suggested. They felt safe and secure in their faith. â€Å"And we, the Jews of Sighet, were waiting for better days, which would not be long in coming now†(17). Others who did not feel guilty believed that God at least had a good reason for punishing the Jews. They thought it must be a test. God is testing us. He wants to find out whether we can dominate our base instincts and kill the Satan within us. We have no right to despair. And if he punishes us relentlessly, it’s a sign that he loves us all the more†(53). Faith delayed the revolution that might have erupted in the camps. The younger people felt it would be better to die fighting than to go like lam bs to the slaughter. They had knives and a strong will. But their elders reminded them, â€Å"You must never lose faith, even when the sword hangs over your head. That’s the teaching of our sages†¦ †(40). As long as the elders were willing to accept God’s will, the younger people were willing to respect their faith. They still had faith that God had a greater purpose in mind, and though they opposed the idea of suffering, they would suffer with pride that they are part of God’s plan. And so Wiesel and his town were indoctrinated without incident into the camps, believing that if their faith endured, they would be saved. Soon the delusions faded and Wiesel began to doubt God. It was not easy for Wiesel to doubt in God, or he would not have held on to his faith with such tenacity. But sooner or later, the seeming meaninglessness of the suffering his people endured had to burst into the consciousness of his seemingly indomitable Jewish faith. In the face of the crematory pit, Elie Wiesel noted, â€Å"For the first time I felt revolt rise up in me. Why should I bless His name? The Eternal, Lord of the Universe, the All-Powerful and Terrible, was silent. What had I to thank Him for? †(42). He awoke to the idea that he was â€Å"alone-terribly alone in a world without God†¦ †(75). Lack of faith turned quickly to despair. If God wouldn’t save His children, who would? No one believed the rumors of peace and safety. In the hospital at Auschwitz, Wiesel met a man consumed with this kind of despair. He said, â€Å"I’ve got more faith in Hitler than in anyone else. He’s the only one who’s kept his promises, all his promises, to the Jewish people. †(87). All around Wiesel, the number of faithful were dropping. As hard as they tried to hold on, Wiesel’s people were finding it hard to believe in God and what He was allowing to happen. Others, like Wiesel, were given the burden of carrying the questions with them, never to be answered. At the hanging of the angel-faced pipel, Wiesel had an answer, when someone asked, † ‘Where is God now? And I heard a voice within me answer him: ‘Where is He? Here He is-He is hanging here on this gallows†¦ ‘ †(72). God died for the child Wiesel then. The destruction of his faith in the God of his childhood was complete. No longer did his name bring cries of praise from Wiesel. God seemed unworthy in the face of His worshipers to accept their worship. Wiesel cannot deny God His due. If anything he can question it and feel angry about it. He can even try to change it, by reevaluating God’s role in the world. That is what many of those he encountered did once they got over the initial anger. Any answer cannot come from man, but from God himself. This is what Moshe the Beadle had tried to tell Wiesel when he was a young boy in Sighet, before the terrors of the Holocaust destroyed his life. Moshe said, â€Å"Man raises himself toward God by the questions he asks Him†¦ That is the true dialogue. Man questions God and God answers. But we don’t understand His answers. We can’t understand them. Because they come from the depths of the soul, and they stay there until death. You will find the true answers, Eliezer, only within yourself! †(15). There can be no end to the questioning, even if there are no answers. In reading the works of Elie Wiesel, I had to ask God some of the same questions that he did. The storm of emotion followed the paths of anger and despair, and finally ended with the acceptance that Elie Wiesel finds. God is not easy to figure out, and he never will be. With all our knowledge, we cannot guess at his reasons for doing anything. I will never stop wondering what happened, and, more importantly, why, but I will sleep quietly, as long as when I wake I watch to see that there is not another Holocaust, and I pray to God that whatever the reasons for the first one, there never will be a second. The Holocaust presented a call to people everywhere to reevaluate the role of God in their lives. The pain and suffering that we know took place is in dark contrast to what we would have thought possible in the presence of our God, and anyone who comes in contact with these horrors will be forever shaken in his present faith. Some have reacted with anger toward God, others with denial. Still others reacted with mistrust of all that God had meant before. But by asking questions, some have grown to learn that God never did things the way people expect Him to, and that fact becomes the cornerstone of the new start to their theology. God does not answer questions unless they suit His purposes. This is what we have learned from Auschwitz and from the writings of Elie Wiesel. We must continue to ask questions, continue to challenge God, until, one day, He Himself will give us the answers. And until then we should never feel so secure in faith as to think that Auschwitz could never happen again. We must make certain, through our actions, that it will never happen again and to never lose the faith that has been devoted to God. How to cite Eliezer’s Relationship with God in Night, Papers

Japanese and Korean Shipping Industry

Questions: 1. How does shipping accommodate economies of scale?2. What are the advantages of a globalised market for shipping? Answers: Introduction Container shipping has developed significantly since the 1950s, particularly in terms of vessel size. However, the question of economies of scale may have a direct impact on the worldwide shipping industry. Issues like poor financing, strong competition, the decline of conferences, and a less regulated shipping industry are exerting pressure on many carriers to minimise their expenses and develop innovative ideas. The advantage of economies of scale in shipping is strong involvement of government that would help to maintain higher capacity in producing larger ship sizes and environment solutions by increasing cost savings. Further, advantages of global maritime markets could lead to rapid ship speed, intensive-oil power systems, opening shipping routes, and specialisation of maritime solutions. However, the shipping industry has been facing fierce competition that is creating issues for the newcomers to enter the market. Based on these concepts, this report would highlight the shippi ng industry economies of scales specially focusing on the Japanese and Korean shipping industry and would also discuss the advantages of globalised market for the shipping industry. 1. How does shipping accommodate economies of scale? Like other different transportations, the shipping industries also have profited from economies of scale in inland transportation, transhipment and maritime shipping. For maritime container shipping, the capacity of the ships increases with low- cost per TEU. Thus, in this context, it can be said that there is a possibility to increase the size of the ships. Therefore, dry cargo vessels have steadily increased in size, and have closed the gap with oil tankers on average. In1995, they were, on average half the size and by 2005, they were excelled two third of the average tank size. Container vessels have also beyond their average size, enlarging dramatically from 1995 to 2007. In TEU terms, the average size of a 1995 containership was 1,431. By 2006, it had improved to 2,316 with an increase of 56% over the original value (ICS, 2013, Pp86). A ships deadweight that is its cargo-capacity in tonnes is the principal measure size for cargo ships. Japan and South Korea have recently overwhelmed the shipbuilding industry, producing over two-thirds of the world ships, with China coming up very fast and trembling its between 2005, aiming to be the largest ship builder (Stopford, 2009, Pp614). Initially, the western nations used to dominate the shipping industry. But presently, Korea has been leading the market, followed by China and Japan (shown below in the graph) (Sung et al., 2010). Figure 1: Global Shipbuilding Industry Market Shares Source: (Sung et al., 2010) Although South Korea is leading global shipping industry market share, Japanese government involvement in shipping industry would considerably influence on maritime economy. The government of Japan gave information on seven organizations that are recorded in either the Osaka or Tokyo stock exchanges five are recorded as shipbuilding organisations while the other two are recorded as enhanced hardware companies. Each of the organisations is a vast industry in shipbuilding, and each is held by different groups of shareholders (Council Working party on Ship Building, 2013). The detailed information below illustrates Japanese government involvement: Shareholder's (%) Company Financial Institutions Security companies Other corporations Foreign Institutions/Individuals Individuals/Others Government and local public entities Mitsubishi Heavy Industries(MHL) 34.8 1.2 9.4 21 33.6 0 Mitsui Engineering and Shipbuilding(MES) 37.6 2.9 13.9 13.1 32.5 0 Kawasaki Heavy Industries (KHI) 35.6 2.1 10.2 16.2 35.9 0 Namura Shipbuilding 12.6 1.9 46.3 12.6 26.6 0 Sasebo Heavy Industries 18.6 1.5 27.8 8.5 42.6 0 Sanoyasu Holdings 19.2 2.3 38.2 8.4 32.9 0 Naikai Zosen 9.6 0.5 40.3 2.1 47.5 0 (1) Sasebo City owns 0.9% the stocks of Saseobo Heavy Industries, for fund management purposes. Source: Council working party in shipbuilding, 2013, Pp14 Also, the graphical representation shows the stability of Japanese ship building capacity: Figure 2: Stability of Japanese ship building capacity Source: (Korea Shipbuilders Association, 2009, pp11) In contrast, there have been controversial arguments in South Korea shipping firms owing to a lack of government involvement. Korea Business (2013) states financial burdens of South Korean shipping firms are demanding practical support countermeasures from the Korean government and financial institutes. 4C Offshore (2015) also claims a rise in government exposure to the industry via ownership, credit export policies and the increase in the risk of government finances could deteriorate the Korean shipbuilding industry. To consider of the problem of Korean shipbuilding industry is the government is only proving ship acquisition fund to small and medium-sized ships firms. Furthermore, financial support from a financial institution is state-backed, which means it requires more than 4 billion of $US. These funds would avoid cancelling more than 100 new shipbuilding orders. This effect would lead South Korean shipbuilding debts (Oblakova, n.d). Ship-owners Association held in a conference in Seouls Yeouido Maritime building on 12 September. They agreed that the threat of financial debts is facing in the Korean Shipping industries. This requires an urgent need of government support. The Korean shipbuilding organisations also have been receiving a lot of public complaints due to odour (1.3%), particulate matter (32.1%) and mostly due to noise pollution (65%). However, it is found that most of the complaints received are the small- and medium-sized companies compared to large-scale shipyards. Conversely, Japanese shipbuilding has been working successfully. They have been mitigating such public complaint issues by utilising the lubrication system that takes some scavenging air from main engines turbocharger to the vessels bottom to reduce frictional resistance between the hull bottom and seawater, consequently curtailing CO2 emission. A system featuring this scavenging by air, by pass technology is expected to be effective in cutting down CO2 emissions from large ship having deep drafts (Japanese Ship Technology Research Association, 2014, Pp3). The expansion of Japanese vessels is not only more stable than their competitors, but also small and medium firms special ise in Japanese shipbuilding, thus domestic and international economic scales could significantly enhance. 2. What are the advantages of a globalised market for shipping? Shipping has been an imperative human action all through history, especially where thriving depended principally on worldwide and interregional trade. Globalisation is persuaded by the recognition that goods and resources are not generally arranged with the populaces that craving them, thus worldwide services of transportation are required. Due to globalisation, there has been a rise in the use of containers since 1956. Therefore, high-limit boats have been fabricated; today more than 60 have a limit more than 5,000 20-foot identical units (TEUs). Studies conjecture 6% yearly growth in traffic of container through 2005, as a consequence of proceeds with extension of the utilisation of containers by the industry of shipping in developing nations; expanded trade made merchandise and products with a higher worth included; the pattern towards globalisation by multinational makers; and development of megaships shows a rise in feeder and ship activity. Globalisation actually helps the shipping industry to minimise the expense of every unit of delivery, which were mostly utilized as transformation to fuel alternation in the 1900s instead of protecting energies. Oil-controlled business ships obliged fewer crews and appreciated different operations in fuelling. Oil controlled ships likewise quickened more rapidly than coal-fuelled frameworks, and could attain to higher velocities. Considering above components, global delivery have changed the whole armada from coal to oil more than five decades (Corbett Winebrake, 2008, Pp10). As it is indicated figure3, other than shipbuilding, there have been the progressions of different patterns in the advancement of the worldwide maritime area. The moving of energy creation to new ranges, especially the Arctic locale, and opening of new delivering courses, for example, the Northeast Passage, makes a developing interest for particular sea and seaward arrangements, and in addition new shipping services. Environmental-accommodating arrangements, for example, clean tech are developing the importance of consciousness of ecological preventions and the relocation of atmosphere changes could affect to worldwide sea commercial ventures (Smartcomp, 2013, Pp6). Figure 3. Comparison of the world fleet and sea trade developments Source: (Smartcomp, 2013, Pp6) From figure 4, it appears that there are minor obstacles when directing the investigation for tanker boats. However, in this case, the fixation is significantly bigger, since South Korea had a 66% offer, and the three primary exporters were in charge of 94.7% of all tanker fares worldwide. While creation, which is gathered, is performed in numerous nations, exportation is considerably more focused since it is performed by just a little number of nations. These certainties indicate the strict choice of the purchaser advertise that is positively connected to the cost and nature of the conveyances, additionally to less target elements. This proof demonstrates the significance of a decent market passage procedure for organisations wishing to go into this business sector (Pinto Colin, 2009, Pp144). Figure 4: largest ship importers between 1990 and 2006 Source: Pinto Colin, 2009, Pp144 Conclusion In conclusion, it appears Japanese shipbuilding development, including vessel sizes and types are more stable and a strong government involvement may secure the expansion of shipbuilding businesses, as well as financial issues. On the other hand, South Korea seems to struggle with ship building investment due to a lack of government support. Moreover, with the development of globalised markets, there are various factors can improve; shipping speed, intensive oil-power system, maritime offshore and environmental-friendly solutions, and international routes. However, newcomers may be difficult to compete due to strict selection of buyer's market and less objective factors and environment solutions are needed. It is predicted that the Japanese shipping industry would be leading other countries for some centuries. Furthermore, Japanese ship building firms are dominating the market in Asia as well as worldwide, if there were more effective international collaborations, there would be less financial issues, economies of scale seem to be efficient, particularly with Japanese firms, however, in Asia generally, there remain some barriers to progress, for instance, a lack of government involvement and environmental friendly solutions. Perhaps, there are further steps can be taken from government in order to improve Asian economies of scale; intensive financial support for all types of domestic shipping industry, as well as setting up smoother maritime government policies in Asia and international markets. References Business Korea (2013) Korean Shipping Industry Pushing for Prompt Government Financial Support. Available at:https://www.businesskorea.co.kr/article/1479/korean-shipping-industry-pushing-prompt-government-financial-support [Accessed at: 11th of March, 2015]. Corbett Winebrake(2008) The Impacts of Globalisation on International Maritime Transport Activity. OECD. 4C Offshore (2015) EXIM,K-Sure face losses from shipbuilders. Available at: https://www.4coffshore.com/windfarms/exim,-k-sure-face-losses-from-shipbuilders-nid1367.html[Accessed at: 16th of March, 2015]. Council Working Party on Shipping(2013) Peer Review Of Japanese Government Support Measures To The Shipbuilding Sector. Organisation for Economic Co-operation and Development. Oblakova,D (n.d) The Impact of the financial crisis on the role of government in the shipbuilding industry.Research Report314619. Erasmus School of EconomicsCentre of Maritime Economics Logistics (MEL). Cullinane, K Khanna,M (2000) Economics of scale in large container ships. Journal of transport economics and policy.33 (2), Pp189. ICS(2013) Economics of Sea Transport and International trade. Institute of Chartered Shipbrokers. Japanese Ship Technology Research Association(2014) Shipbuilding Menu Gourmand.Japanse Ship Technology Research Association. Korean Shipbuilders Association(2009) PowerPoint slides[Pp.11].Korean ShipbuildesAssoiciation 3rd December ,2009. Pinto,MColin,E (2009) Ship Purchasing: Characteristics, Empirical Evidence, and Market Attractiveness for Shipbuilders. Journal of Ship Production. Vol. 25, No. 3, August 2009, pp. 142152. Smartc0mp (2013) Maritime sector developments in the global markets.SmartComp Research Report No 3. Stopford, M (2009) Maritime Economics. 3rd edn. New York. Routledge. Pp614. Sung, A., Samuel, N., Mahasuwan, P., Pupipat, P. and Shanna, Z. (2010).Sustaining competitive advantage in the global economy. [online] systemdynamics.org.Availableat:https://www.systemdynamics.org/conferences/2010/proceed/papers/P1104.pdf [Accessed 13 Mar. 2015].