Advertising Analysis Parisienne Essay - 1288 Words

Yves Saint Laurent has come out with an ad campaign featuring their new perfume, Parisienne. The ad features the world renowned supermodel Kate Moss dressed in a raven-black corset and pencil skirt. A dark, charcoal jacket is thrown over her frail shoulders and a light pink rose is caressed between her fingers. Her blonde locks are tasseled in a slightly messy hair-do while a few strands of hair caress her fair skin. Behind this beautiful model is the infamous Eiffel Tower hovering over her left shoulder and grand stone statues lie in the background to her right. The evening sky is composed of an exquisite mosaic of purple and pink tones. At the bottom right corner, there is an image of the â€Å"Parisienne† perfume bottle. The bottle is†¦show more content†¦Images in advertisements, such as the image of Kate Moss in this perfume ad, have underlining messages and signs that are used to appeal the public in order to sell their product. In the case of this ad, rom ance, sex, and the promise of being able to live life to the fullest are all being marketed in the form of the â€Å"Parisienne† perfume. The Eiffel Tower in the background is an obvious indicator of romance since it is a famous landmark in Paris; the city which has a reputation for offering romance and love. The gorgeous night sky pairs well with the Eiffel Tower as it is an ideal setting for a romantic evening. The jacket that is on Kate Moss’ shoulders seems to be a man’s jacket, not her own and the light pink rose that she is carrying seems to suggest that a man has given the flower to her. Also, Kate Moss’ pose illustrates a sense of promiscuity. As she walks away from the Eiffel Tower it infers that she is not going out for the night and could possibly be heading to a man’s house later that evening. All these signs in the ad points towards the notion of romance and love, which is what the ad is selling to the public. The text at the bo ttom of the ad, in slim, gold font, reads, â€Å"Living and loving in the moment†. Living an â€Å"ideal† life, such as the life of Kate Moss as advertised in this ad, is being sold in this advertisement to the public. The advertisers who created this ad are suggesting that if one purchases the perfume â€Å"Parisienne†, thatShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreZara Business Case15365 Words   |  62 Pagesalthough it marketed its clothes under numerous labels or concepts to different customer segments. HM also tended to have slightly lower prices than Zara (which HM displayed prominently in store windows and on shelving), engaged in extensive advertising like most other apparel retailers, employed fewer designers (60% fewer than Zara, although Zara was still 40% smaller), and refurbished its stores less frequently. HM’s priceearnings ratio, while still high, had declined to levels comparable to