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Advertising Analysis Parisienne Essay - 1288 Words

Yves Saint Laurent has come out with an ad campaign featuring their new perfume, Parisienne. The ad features the world renowned supermodel Kate Moss dressed in a raven-black corset and pencil skirt. A dark, charcoal jacket is thrown over her frail shoulders and a light pink rose is caressed between her fingers. Her blonde locks are tasseled in a slightly messy hair-do while a few strands of hair caress her fair skin. Behind this beautiful model is the infamous Eiffel Tower hovering over her left shoulder and grand stone statues lie in the background to her right. The evening sky is composed of an exquisite mosaic of purple and pink tones. At the bottom right corner, there is an image of the â€Å"Parisienne† perfume bottle. The bottle is†¦show more content†¦Images in advertisements, such as the image of Kate Moss in this perfume ad, have underlining messages and signs that are used to appeal the public in order to sell their product. In the case of this ad, rom ance, sex, and the promise of being able to live life to the fullest are all being marketed in the form of the â€Å"Parisienne† perfume. The Eiffel Tower in the background is an obvious indicator of romance since it is a famous landmark in Paris; the city which has a reputation for offering romance and love. The gorgeous night sky pairs well with the Eiffel Tower as it is an ideal setting for a romantic evening. The jacket that is on Kate Moss’ shoulders seems to be a man’s jacket, not her own and the light pink rose that she is carrying seems to suggest that a man has given the flower to her. Also, Kate Moss’ pose illustrates a sense of promiscuity. As she walks away from the Eiffel Tower it infers that she is not going out for the night and could possibly be heading to a man’s house later that evening. All these signs in the ad points towards the notion of romance and love, which is what the ad is selling to the public. The text at the bo ttom of the ad, in slim, gold font, reads, â€Å"Living and loving in the moment†. Living an â€Å"ideal† life, such as the life of Kate Moss as advertised in this ad, is being sold in this advertisement to the public. The advertisers who created this ad are suggesting that if one purchases the perfume â€Å"Parisienne†, thatShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreZara Business Case15365 Words   |  62 Pagesalthough it marketed its clothes under numerous labels or concepts to different customer segments. HM also tended to have slightly lower prices than Zara (which HM displayed prominently in store windows and on shelving), engaged in extensive advertising like most other apparel retailers, employed fewer designers (60% fewer than Zara, although Zara was still 40% smaller), and refurbished its stores less frequently. HM’s priceearnings ratio, while still high, had declined to levels comparable to

Eliezer’s Relationship with God in Night Free Essays

Hanging On: The Description of Eliezer’s Relationship with God in Night World War II breaks out in Europe during the conclusion of the 1930s. Adolph Hitler plunges Germany into darkness while quickly moving to take over bordering countries with his army of Nazis. Eliezer, a boy no more than 15 years old, lives in Hungary, which is dangerously close to Germany. We will write a custom essay sample on Eliezer’s Relationship with God in Night or any similar topic only for you Order Now Along with many other Jews, Eliezer is deported from his home and into a world of unimaginable terror. Night is a memoir of those experiences and, more importantly, a stark reminder that these events should never be allowed to repeat themselves. The Holocaust presents one of the most disturbing theological dilemmas of the twentieth century. As a survivor of the Holocaust, Elie Wiesel has to reevaluate God in his world. He does so through his writings, in which he questions God and tells us of the answers, or lack of answers, that he receives. In Night, author Elie Wiesel writes about his devotion as a child, religious observances, and anger towards God to reveal how he is still a believer in the Jewish faith despite all that happen to him. Auschwitz, Buchenwald, and Treblinka are just a few of the names which evoke nightmares of the Holocaust. The suffering and death at these and other concentration camps were greater than any before endured. Before the Holocaust he had been one of the most devout Jewish children. The Holocaust created a void in the souls of many of those who survived. Elie Wiesel was one of those people. Before the Holocaust he had been one of the most devout Jewish children. Up until the end he waited for God to intervene in Biblical fashion. When that intervention was not forthcoming, he began to doubt in God and in His mercy. He began to accuse God of cruelty against his people. After the torture was over, he had to reevaluate the role of God in his life. He could be forgiving of God and allow Him another chance, as many he had seen had done. Or he could take on the role of God to himself and try to define his own destiny. To deal with this, Wiesel has to question God and himself. He does so through his writing. Elie Wiesel tells his heart-wrenching story of his imprisonment in Nazi Germany. He overcame the odds with his strength and will to live. Elie was told by his father to never lose his faith of his religion it would help him through everything, and keep him strong. One should never lose faith or whatever guiding force that may keep them going. This faith was the only force that helped Elie to survive, and without this faith Elie would have surely succumbed to dying. The question now is how far does Elie’s belief in God and in his own faith helps him to go on. He receives many answers, though none are satisfactory. Wiesel thought of God before and during the Holocaust as both the protector and punisher of the Jewish people. Whatever had happened before, he had faith that it was for their good, or one of God’s greater plans. Either way, he would accept God’s will without questioning. When rumors of the Nazis’ crimes first reached some of the outlying Jewish towns, like Wiesel’s Sighet, no one believed them. The town felt that God was with them and would protect them from anything as horrible as what these rumors suggested. They felt safe and secure in their faith. â€Å"And we, the Jews of Sighet, were waiting for better days, which would not be long in coming now†(17). Others who did not feel guilty believed that God at least had a good reason for punishing the Jews. They thought it must be a test. God is testing us. He wants to find out whether we can dominate our base instincts and kill the Satan within us. We have no right to despair. And if he punishes us relentlessly, it’s a sign that he loves us all the more†(53). Faith delayed the revolution that might have erupted in the camps. The younger people felt it would be better to die fighting than to go like lam bs to the slaughter. They had knives and a strong will. But their elders reminded them, â€Å"You must never lose faith, even when the sword hangs over your head. That’s the teaching of our sages†¦ †(40). As long as the elders were willing to accept God’s will, the younger people were willing to respect their faith. They still had faith that God had a greater purpose in mind, and though they opposed the idea of suffering, they would suffer with pride that they are part of God’s plan. And so Wiesel and his town were indoctrinated without incident into the camps, believing that if their faith endured, they would be saved. Soon the delusions faded and Wiesel began to doubt God. It was not easy for Wiesel to doubt in God, or he would not have held on to his faith with such tenacity. But sooner or later, the seeming meaninglessness of the suffering his people endured had to burst into the consciousness of his seemingly indomitable Jewish faith. In the face of the crematory pit, Elie Wiesel noted, â€Å"For the first time I felt revolt rise up in me. Why should I bless His name? The Eternal, Lord of the Universe, the All-Powerful and Terrible, was silent. What had I to thank Him for? †(42). He awoke to the idea that he was â€Å"alone-terribly alone in a world without God†¦ †(75). Lack of faith turned quickly to despair. If God wouldn’t save His children, who would? No one believed the rumors of peace and safety. In the hospital at Auschwitz, Wiesel met a man consumed with this kind of despair. He said, â€Å"I’ve got more faith in Hitler than in anyone else. He’s the only one who’s kept his promises, all his promises, to the Jewish people. †(87). All around Wiesel, the number of faithful were dropping. As hard as they tried to hold on, Wiesel’s people were finding it hard to believe in God and what He was allowing to happen. Others, like Wiesel, were given the burden of carrying the questions with them, never to be answered. At the hanging of the angel-faced pipel, Wiesel had an answer, when someone asked, † ‘Where is God now? And I heard a voice within me answer him: ‘Where is He? Here He is-He is hanging here on this gallows†¦ ‘ †(72). God died for the child Wiesel then. The destruction of his faith in the God of his childhood was complete. No longer did his name bring cries of praise from Wiesel. God seemed unworthy in the face of His worshipers to accept their worship. Wiesel cannot deny God His due. If anything he can question it and feel angry about it. He can even try to change it, by reevaluating God’s role in the world. That is what many of those he encountered did once they got over the initial anger. Any answer cannot come from man, but from God himself. This is what Moshe the Beadle had tried to tell Wiesel when he was a young boy in Sighet, before the terrors of the Holocaust destroyed his life. Moshe said, â€Å"Man raises himself toward God by the questions he asks Him†¦ That is the true dialogue. Man questions God and God answers. But we don’t understand His answers. We can’t understand them. Because they come from the depths of the soul, and they stay there until death. You will find the true answers, Eliezer, only within yourself! †(15). There can be no end to the questioning, even if there are no answers. In reading the works of Elie Wiesel, I had to ask God some of the same questions that he did. The storm of emotion followed the paths of anger and despair, and finally ended with the acceptance that Elie Wiesel finds. God is not easy to figure out, and he never will be. With all our knowledge, we cannot guess at his reasons for doing anything. I will never stop wondering what happened, and, more importantly, why, but I will sleep quietly, as long as when I wake I watch to see that there is not another Holocaust, and I pray to God that whatever the reasons for the first one, there never will be a second. The Holocaust presented a call to people everywhere to reevaluate the role of God in their lives. The pain and suffering that we know took place is in dark contrast to what we would have thought possible in the presence of our God, and anyone who comes in contact with these horrors will be forever shaken in his present faith. Some have reacted with anger toward God, others with denial. Still others reacted with mistrust of all that God had meant before. But by asking questions, some have grown to learn that God never did things the way people expect Him to, and that fact becomes the cornerstone of the new start to their theology. God does not answer questions unless they suit His purposes. This is what we have learned from Auschwitz and from the writings of Elie Wiesel. We must continue to ask questions, continue to challenge God, until, one day, He Himself will give us the answers. And until then we should never feel so secure in faith as to think that Auschwitz could never happen again. We must make certain, through our actions, that it will never happen again and to never lose the faith that has been devoted to God. How to cite Eliezer’s Relationship with God in Night, Papers

Japanese and Korean Shipping Industry

Questions: 1. How does shipping accommodate economies of scale?2. What are the advantages of a globalised market for shipping? Answers: Introduction Container shipping has developed significantly since the 1950s, particularly in terms of vessel size. However, the question of economies of scale may have a direct impact on the worldwide shipping industry. Issues like poor financing, strong competition, the decline of conferences, and a less regulated shipping industry are exerting pressure on many carriers to minimise their expenses and develop innovative ideas. The advantage of economies of scale in shipping is strong involvement of government that would help to maintain higher capacity in producing larger ship sizes and environment solutions by increasing cost savings. Further, advantages of global maritime markets could lead to rapid ship speed, intensive-oil power systems, opening shipping routes, and specialisation of maritime solutions. However, the shipping industry has been facing fierce competition that is creating issues for the newcomers to enter the market. Based on these concepts, this report would highlight the shippi ng industry economies of scales specially focusing on the Japanese and Korean shipping industry and would also discuss the advantages of globalised market for the shipping industry. 1. How does shipping accommodate economies of scale? Like other different transportations, the shipping industries also have profited from economies of scale in inland transportation, transhipment and maritime shipping. For maritime container shipping, the capacity of the ships increases with low- cost per TEU. Thus, in this context, it can be said that there is a possibility to increase the size of the ships. Therefore, dry cargo vessels have steadily increased in size, and have closed the gap with oil tankers on average. In1995, they were, on average half the size and by 2005, they were excelled two third of the average tank size. Container vessels have also beyond their average size, enlarging dramatically from 1995 to 2007. In TEU terms, the average size of a 1995 containership was 1,431. By 2006, it had improved to 2,316 with an increase of 56% over the original value (ICS, 2013, Pp86). A ships deadweight that is its cargo-capacity in tonnes is the principal measure size for cargo ships. Japan and South Korea have recently overwhelmed the shipbuilding industry, producing over two-thirds of the world ships, with China coming up very fast and trembling its between 2005, aiming to be the largest ship builder (Stopford, 2009, Pp614). Initially, the western nations used to dominate the shipping industry. But presently, Korea has been leading the market, followed by China and Japan (shown below in the graph) (Sung et al., 2010). Figure 1: Global Shipbuilding Industry Market Shares Source: (Sung et al., 2010) Although South Korea is leading global shipping industry market share, Japanese government involvement in shipping industry would considerably influence on maritime economy. The government of Japan gave information on seven organizations that are recorded in either the Osaka or Tokyo stock exchanges five are recorded as shipbuilding organisations while the other two are recorded as enhanced hardware companies. Each of the organisations is a vast industry in shipbuilding, and each is held by different groups of shareholders (Council Working party on Ship Building, 2013). The detailed information below illustrates Japanese government involvement: Shareholder's (%) Company Financial Institutions Security companies Other corporations Foreign Institutions/Individuals Individuals/Others Government and local public entities Mitsubishi Heavy Industries(MHL) 34.8 1.2 9.4 21 33.6 0 Mitsui Engineering and Shipbuilding(MES) 37.6 2.9 13.9 13.1 32.5 0 Kawasaki Heavy Industries (KHI) 35.6 2.1 10.2 16.2 35.9 0 Namura Shipbuilding 12.6 1.9 46.3 12.6 26.6 0 Sasebo Heavy Industries 18.6 1.5 27.8 8.5 42.6 0 Sanoyasu Holdings 19.2 2.3 38.2 8.4 32.9 0 Naikai Zosen 9.6 0.5 40.3 2.1 47.5 0 (1) Sasebo City owns 0.9% the stocks of Saseobo Heavy Industries, for fund management purposes. Source: Council working party in shipbuilding, 2013, Pp14 Also, the graphical representation shows the stability of Japanese ship building capacity: Figure 2: Stability of Japanese ship building capacity Source: (Korea Shipbuilders Association, 2009, pp11) In contrast, there have been controversial arguments in South Korea shipping firms owing to a lack of government involvement. Korea Business (2013) states financial burdens of South Korean shipping firms are demanding practical support countermeasures from the Korean government and financial institutes. 4C Offshore (2015) also claims a rise in government exposure to the industry via ownership, credit export policies and the increase in the risk of government finances could deteriorate the Korean shipbuilding industry. To consider of the problem of Korean shipbuilding industry is the government is only proving ship acquisition fund to small and medium-sized ships firms. Furthermore, financial support from a financial institution is state-backed, which means it requires more than 4 billion of $US. These funds would avoid cancelling more than 100 new shipbuilding orders. This effect would lead South Korean shipbuilding debts (Oblakova, n.d). Ship-owners Association held in a conference in Seouls Yeouido Maritime building on 12 September. They agreed that the threat of financial debts is facing in the Korean Shipping industries. This requires an urgent need of government support. The Korean shipbuilding organisations also have been receiving a lot of public complaints due to odour (1.3%), particulate matter (32.1%) and mostly due to noise pollution (65%). However, it is found that most of the complaints received are the small- and medium-sized companies compared to large-scale shipyards. Conversely, Japanese shipbuilding has been working successfully. They have been mitigating such public complaint issues by utilising the lubrication system that takes some scavenging air from main engines turbocharger to the vessels bottom to reduce frictional resistance between the hull bottom and seawater, consequently curtailing CO2 emission. A system featuring this scavenging by air, by pass technology is expected to be effective in cutting down CO2 emissions from large ship having deep drafts (Japanese Ship Technology Research Association, 2014, Pp3). The expansion of Japanese vessels is not only more stable than their competitors, but also small and medium firms special ise in Japanese shipbuilding, thus domestic and international economic scales could significantly enhance. 2. What are the advantages of a globalised market for shipping? Shipping has been an imperative human action all through history, especially where thriving depended principally on worldwide and interregional trade. Globalisation is persuaded by the recognition that goods and resources are not generally arranged with the populaces that craving them, thus worldwide services of transportation are required. Due to globalisation, there has been a rise in the use of containers since 1956. Therefore, high-limit boats have been fabricated; today more than 60 have a limit more than 5,000 20-foot identical units (TEUs). Studies conjecture 6% yearly growth in traffic of container through 2005, as a consequence of proceeds with extension of the utilisation of containers by the industry of shipping in developing nations; expanded trade made merchandise and products with a higher worth included; the pattern towards globalisation by multinational makers; and development of megaships shows a rise in feeder and ship activity. Globalisation actually helps the shipping industry to minimise the expense of every unit of delivery, which were mostly utilized as transformation to fuel alternation in the 1900s instead of protecting energies. Oil-controlled business ships obliged fewer crews and appreciated different operations in fuelling. Oil controlled ships likewise quickened more rapidly than coal-fuelled frameworks, and could attain to higher velocities. Considering above components, global delivery have changed the whole armada from coal to oil more than five decades (Corbett Winebrake, 2008, Pp10). As it is indicated figure3, other than shipbuilding, there have been the progressions of different patterns in the advancement of the worldwide maritime area. The moving of energy creation to new ranges, especially the Arctic locale, and opening of new delivering courses, for example, the Northeast Passage, makes a developing interest for particular sea and seaward arrangements, and in addition new shipping services. Environmental-accommodating arrangements, for example, clean tech are developing the importance of consciousness of ecological preventions and the relocation of atmosphere changes could affect to worldwide sea commercial ventures (Smartcomp, 2013, Pp6). Figure 3. Comparison of the world fleet and sea trade developments Source: (Smartcomp, 2013, Pp6) From figure 4, it appears that there are minor obstacles when directing the investigation for tanker boats. However, in this case, the fixation is significantly bigger, since South Korea had a 66% offer, and the three primary exporters were in charge of 94.7% of all tanker fares worldwide. While creation, which is gathered, is performed in numerous nations, exportation is considerably more focused since it is performed by just a little number of nations. These certainties indicate the strict choice of the purchaser advertise that is positively connected to the cost and nature of the conveyances, additionally to less target elements. This proof demonstrates the significance of a decent market passage procedure for organisations wishing to go into this business sector (Pinto Colin, 2009, Pp144). Figure 4: largest ship importers between 1990 and 2006 Source: Pinto Colin, 2009, Pp144 Conclusion In conclusion, it appears Japanese shipbuilding development, including vessel sizes and types are more stable and a strong government involvement may secure the expansion of shipbuilding businesses, as well as financial issues. On the other hand, South Korea seems to struggle with ship building investment due to a lack of government support. Moreover, with the development of globalised markets, there are various factors can improve; shipping speed, intensive oil-power system, maritime offshore and environmental-friendly solutions, and international routes. However, newcomers may be difficult to compete due to strict selection of buyer's market and less objective factors and environment solutions are needed. It is predicted that the Japanese shipping industry would be leading other countries for some centuries. Furthermore, Japanese ship building firms are dominating the market in Asia as well as worldwide, if there were more effective international collaborations, there would be less financial issues, economies of scale seem to be efficient, particularly with Japanese firms, however, in Asia generally, there remain some barriers to progress, for instance, a lack of government involvement and environmental friendly solutions. Perhaps, there are further steps can be taken from government in order to improve Asian economies of scale; intensive financial support for all types of domestic shipping industry, as well as setting up smoother maritime government policies in Asia and international markets. References Business Korea (2013) Korean Shipping Industry Pushing for Prompt Government Financial Support. Available at:https://www.businesskorea.co.kr/article/1479/korean-shipping-industry-pushing-prompt-government-financial-support [Accessed at: 11th of March, 2015]. Corbett Winebrake(2008) The Impacts of Globalisation on International Maritime Transport Activity. OECD. 4C Offshore (2015) EXIM,K-Sure face losses from shipbuilders. Available at: https://www.4coffshore.com/windfarms/exim,-k-sure-face-losses-from-shipbuilders-nid1367.html[Accessed at: 16th of March, 2015]. Council Working Party on Shipping(2013) Peer Review Of Japanese Government Support Measures To The Shipbuilding Sector. Organisation for Economic Co-operation and Development. Oblakova,D (n.d) The Impact of the financial crisis on the role of government in the shipbuilding industry.Research Report314619. Erasmus School of EconomicsCentre of Maritime Economics Logistics (MEL). Cullinane, K Khanna,M (2000) Economics of scale in large container ships. Journal of transport economics and policy.33 (2), Pp189. ICS(2013) Economics of Sea Transport and International trade. Institute of Chartered Shipbrokers. Japanese Ship Technology Research Association(2014) Shipbuilding Menu Gourmand.Japanse Ship Technology Research Association. Korean Shipbuilders Association(2009) PowerPoint slides[Pp.11].Korean ShipbuildesAssoiciation 3rd December ,2009. Pinto,MColin,E (2009) Ship Purchasing: Characteristics, Empirical Evidence, and Market Attractiveness for Shipbuilders. Journal of Ship Production. Vol. 25, No. 3, August 2009, pp. 142152. Smartc0mp (2013) Maritime sector developments in the global markets.SmartComp Research Report No 3. Stopford, M (2009) Maritime Economics. 3rd edn. New York. Routledge. Pp614. Sung, A., Samuel, N., Mahasuwan, P., Pupipat, P. and Shanna, Z. (2010).Sustaining competitive advantage in the global economy. [online] systemdynamics.org.Availableat:https://www.systemdynamics.org/conferences/2010/proceed/papers/P1104.pdf [Accessed 13 Mar. 2015].

Essay - Application of Aristotle’s the Golden Mean an Example of the Topic History Essays by

Application of Aristotle’s the Golden Mean in Today’s Business World by Expert professor Ashley | 26 Jul 2016 Aristotle was the last of the famous Greek Triumvirate. The first one was Socrates probably the most enigmatic figure in the history of philosophy. The second was Plato, a poet who was regarded as Socrates brightest students. And the last was Aristotle, the most famous student of Plato. Aristotle was born at Stagira, in Thrace, in 384 B.C. His father was a physician which is an indication that science was his main philosophic background. Need essay sample on "Application of Aristotles the Golden Mean in Todays Business World" topic? We will write a custom essay sample specifically for you Proceed Our Customers Frequently Tell EssayLab professionals: I'm not in the mood to write my essay. But I don't have the time Essay writer professionals advise: Try out our best essay writing service One of his greatest contributions to humanity is not his being the famous tutor of Alexander the Great who inspired him to become the worlds greatest conqueror. His greatest contribution to humanity is his philosophy of the Golden Mean. Happiness has always been an elusive goal for man. During the time of the Greek philosophers, the concept of happiness and how it can be attained has been the focal point of discussion. The Golden Mean embodies Aristotles answer to how happiness can be achieved by man. Aristotle thought that happiness should not be equated with material pleasure or sexual gratification. While there are many people during his considered the attainment of these two things as mans ultimate goal and mans happiness, Aristotle thought otherwise. He argued that happiness should be the ultimate goal of man as it also represents the realization of the good of the human being. It is the end goal of human existence. He emphasized that happiness can only be achieved by finding the right balance between two extremes. Aristotle cites as an example two extremes which should be avoided by man. The first is cowardice which is the extreme of deficiency. The second is recklessness which is the extreme of excess. Cowardice is exemplified in the action of a man who fails to help a loved one inside a burning building. Recklessness, on the other hand, is shown when a man without any protection for himself enters a burning building to rescue a loved one. Both are considered extreme actions which should be avoided as they do nothing to a mans search for happiness. The first is considered extreme because it is very unusual for a man who knows that a loved one is inside a burning building but fails or refuses to do something about it such is an act of cowardice as he only intends to save himself. On the other hand, it is worse when a person decides to enter a burning building when he fully knows that he will not be able to get out of the burning building alive. Aristotle emphasized that there is no exact middle in every situation. The middle will always depend on the situation. In the situation mentioned, the mean would be to call for professional help. However, if the fire has just started, it would be wrong to just stay and watch the building burn to the ground. This is considered Aristotles most important contribution because it re-affirms how important achieving balance is in life. It must be stressed that the Greeks during the time of Aristotle have struggled to find the right balance in their life. Achieving balance is more difficult in the modern world. Unlike during the time of Greek philosophers, the modern society is faced with more obstructions that will hinder the achievement of balance. Life is much faster. Competition is much stiffer. Temptations are greater. Indeed, achieving the right balance in ones personal and professional lie has become much more difficult. This is a time of financial uncertainty and corporate distress. Because of the desire of business owners to remain competitive, the corporations have started to prioritize profits above anything else. In the desire to become number one, the Board of Directors and corporate officers have forgotten about the principles of ethics and honesty. It must be stressed that directors act as fiduciaries to the corporation, and once elected they are enjoined to serve the best interest of the corporation and the shareholders. A fiduciary is one who owes to another the duties of good faith, trust, confidence and candor or one who must exercise a high standard of care in managing anothers money or property. This fiduciary duty arises out of the boards fiduciary relationship with the corporation and shareholders. The directors owe a duty of loyalty to the corporation and its shareholders. It is the consequence of the fiduciary relationship existing between the directors of the corporation and the corporation and the directors of the corporation and its stockholders. As fiduciaries, they are expected to act with utmost candor and fair dealing for the interest of the corporation and without taint of selfish motives. The directors of the corporation are expected to first serve the interest of the corporation and their interest later. They are enjoined not to manipulate the affairs of the corporation to the detriment and disregard of the standards of morality and decency. As corporate insiders, the directors cannot utilize any inside information they have acquired for their own benefit. The directors of the corporation also owe a duty of obedience to the corporation. The duty of obedience mandates that every director of the corporation must do and perform only those acts designed to achieve its mission. The director must constantly check whether his action is within the scope of his authority and in pursuance of the goals of the company as indicated in its articles of incorporation. Further, obedience does not only mean compliance with the rules of the corporation but it also means informing the corporation of any act done in violation of the rules of the corporation. The directors and corporate officers also owe a duty of diligence. The rule is that every director of the corporation is required to manage the corporate affairs and perform his functions with reasonable care and prudence. As an officer of the corporation, the responsibility of the director towards the corporation is not limited to willful breach of trust or excess of power but extends to negligence. This means that even if there was no unlawful intent or evil motive in performing a corporate act, he can still be held liable if it can be established that he acted negligently. This liability of a director for his negligent acts rests upon common law rule which renders the agent liable who violates his authority or neglects his duty to the damage of the principal. One example of a business enterprise which failed to achieve the right balance in his professional life is the business formed by Bernard Madoff. Bernard Madoff is a person who is in the newspapers nowadays because of the white-collar crime he committed. Madoff recently pleaded guilty for committing the Ponzi scheme against a number of his investors (Hays rob-Peter-to-pay-Paul principle early in the 1980s where he solicited billions of dollars from pension funds, charities and other investors (What is a Ponzi Scheme). Madoff eventually admitted that he defrauded hundreds of people in his scheme which had amounted to more than $60 billion. His scheme was finally discovered last year when investors wanted to pull out their investment from Madoff. He however could not produce the money. Despite this however Madoff made an announcement that he will be distributing to his employees bonus earlier than expected. This prompted questions as how could he get the money to pay the bonuses to his employees but he could not get the money to pay off his investors. He later on revealed to his two children that his business was a sham prompting them to report him to the authorities. He was eventually arrested in December of 2008 and charged for federal securities fraud. The sad part is that despite the evidence against Madoff, he was initially allowed to remain free after posting a $10 million bond. In January 2009, Madoff was even allowed by the court to continue living under house arrest in his Manhattan apartment (Judge Refuses to Jail Madoff; Financier Accused in Massive Ponzi Scheme Allowed to Remain Free on Bail). In addition, the court continued to allow Madoff to be placed under house arrest despite having been caught mailing jewelries in violation of the order of the court to freeze his assets. In more recent news, Madoff was finally placed in jail while waiting for his sentencing in June after he has pleaded guilty to the crime charged against him (Madoff Must Stay in Prison, Court Says - NYTimes.com,). At this time, he was held in the Metropolitan Correctional Center in Manhattan while waiting for his sentence. Newspaper reports say that he faces a maximum of 150 years in prison once he is sentenced in June 16. Despite this Madoffs lawyers continued to ask the court for Madoff to be allowed to be released and to be placed on house arrest while awaiting his sentencing. Newspaper reports say that his credit card bills speak everything about the lavish lifestyle he and his family once had. In one of his credit card bills, he was charged for $2,800 for eating at an expensive restaurant, $2,000 in a Parisian boutique, $441 at a gourmet bagel shop, $8,400 for spending a night at the hotel. The total amount due was more than $100,000. (Bernard Madoff Credit Card Bills Reveal Lavish Lifestyle) There is also evidence that will prove that he treated the investments placed in the name of Bernard L. Madoff Investment Securities, the company that he put up, as his personal bank account which gave him the opportunity to withdraw and transfer funds as he needed for himself and for his family. Business organizations need to observe certain ethical and moral rules. They have the obligation to the public to ensure that they funds entrusted to them are properly managed. Every penny that will be used for investment must be properly accounted for. Moreover, when a person puts up his own business, he has the duty to be truthful to his clients, employees and his investors. It is his solemn obligation not to do any falsehood to his clients, employees and his investors. It need not be stressed how greedy Madoff was. He and his family lived an extremely lavish lifestyle. He was consumed by his desires for material pleasure and wealth that he forgot about his clients and investors. The pleasure however was temporary. Today, he is spending time in jail for the crimes he committed. While Madoff was guilty for a crime, it is also worth looking into the negligence or recklessness on the part of Madoff investors. It is true that Madoff defrauded his investors and he should be faulted for it. It is however also true that the investors were also partly responsible for what happened to their money (Vicky Ward) When they invested their money, they did not conduct any diligence. They also did not take appropriate steps to ensure that the money they invested will be protected by Madoff. They only relied on the representations of Madoff that their money will double or triple after a few months. When they ask how Madoff will be able to make good his promises, Madoff only responded that he can deliver without explaining how intends to double or triple the money of his investors. These investors were also consumed by greed. They were attracted to Madoffs lavish lifestyle. They too thought that they can enjoy the material pleasure and wealth. References: Bernard Madoff Credit Card Bills Reveals Lavish Lifestyle. Associated Press. 2009. Retrieved 29 May 2009 "Madoff Must Stay in Prison, Court Says - NYTimes.com." The New York Times. 2009. "Second Judge Refuses to Jail Madoff; Financier Accused in Massive Ponzi Scheme Allowed to Remain Free on Bail." The Washington Post. Washington Post Newsweek Interactive Co. 2009. Retrieved 28 May, 2009 Tom Hays and Larry Neumeister. "A 'sorry and ashamed' Bernard Madoff pleads guilty." AP Online. 2009. Retrieved 28 May, 2009 Ward, Vicky. Time to Blame our Own Greed for the Madoff Mess. The Huffington Post. 2008. Retrieved 29 May 2009 What is a Ponzi Scheme. (2009). Findlaw. Retrieved 28 May 2009

50 Motivational Thoughts That Will Push You to Succeed

50 Motivational Thoughts That Will Push You to Succeed Need a kick in the pants? A fire under your proverbial bottom? Feeling in need of a little inspiration? Here are 50 motivational thoughts you can turn to when you need a little energizing positivity! Keep these in your back pocket and turn to them when a ray of sunshine is nowhere to be found.1. You can do anything.It’s a rather simple mindset, but if you convince yourself that you can do anything, you’ll start to believe it.2. †¦And here’s why.After you start to believe that you can, justify those reasons. Example: â€Å"I can become a cook because I love food and I cooking is my passion†.3. You deserve more.Whether it’s a better job, relationship, or healthier body, you deserve a better life. You’ll probably have to work for it, but 9 times out of 10 it’s true.4. It’s never too late.It’s always possible to get a fresh start. No matter how old you are, you can start something new and succeed. Want to start a blog? G o for it. Want to learn how to code? Go for it. Developed a recent passion for photography? Buy a decent camera and let your hobby consume you.5. Challenges are a constant.Nobody said it was easy. Don’t let one setback get the better of you. Keep your head up and don’t lose sight of what you want.6. The time may never be â€Å"right.†Don’t wait too long for the perfect moment and let the other moments pass you by. Sometimes the perfect will never arrive and you just have to make due with what you’re given.7. The plan may never be perfect either.Sometimes you just have to say â€Å"go† and figure out the kinks as you go.8. You have to start somewhere.It might as well be today–right here, right now.9. Baby steps. One at a time.Break it down into smaller steps. Don’t get overwhelmed with doing everything at once.10. You have nowhere to go but up.Thinking about only soaring higher helps in the darkest moments! Since you’re s tarting out from the bottom, there’s no where to go but up!11. Failure isn’t forever.Look at your failure as one step towards success- just in the other direction. At least you know which way to turn!12. You can learn from your mistakes.Each mistake you make is an opportunity to learn, grow and become better.13. Take it one day at a time.Many forms of mediation preach placing your mind, body, and spirit in the present moment. Today is the only thing you can control- not the future, not the past.14. If it were easy, it wouldn’t be worth doing.And everyone would have done it already.15. Seize the day.â€Å"Someday† may never arrive. Why not today?16. Negative thoughts are only thoughts.Don’t let them hold you back.17. I’ve beat worse odds before.And did you make it to the other side? Of course. So what’s the big difference this time around? Exactly, nothing. You can do it again!18. You gotta earn it.If you didn’t, would you reall y feel good about your success?19. If you have to regret something, regret action.It’s better  than inaction. At least you’ll have tried.20. Don’t ask permission.Just go for it. If people think you’re nuts, that’s their problem.21. You control your life.Your destiny is yours to determine, no one else’s.22. No one is grading you.Life isn’t a letter grade. It isn’t even pass or fail.23. Boring is boring.Playing it safe can sometimes set you back. Take a risk.24. Risk can be rewarding.Knowing the risks is one thing, but you should also think about the benefits. Taking risks can be very rewarding.25. Discipline feels good.A whole lot better than regret!26. The best ideas usually seem impossible at first.Steve Jobs anyone? Why should yours be different? Dream big!27. People have your back.Friends, family, colleagues. This is why we have networks.28. Experience is invaluable.Even if you fall short of your goals, you’ll walk away with more experience.29. Work is its own reward.Again, attempts are at very least proactive.30. Make every day matter.Every day is one step closer towards achieving your goal.31. Your perspective is the only one you have.Prioritize it. Forget about what other people think. They don’t have the same vision as you because they’re wearing a completely different pair of shoes.32. Every problem has a solution.You just need to figure it out.33. Ordinary equals ordinaryOrdinary actions will lead you down a path to mediocrity. Don’t let that be your future.34. Everything could be better.You always have the opportunity to improve yourself, your situation, your project†¦35. What you don’t know, you can learn.Education is out there.  The age of the internet is upon us. You can spend 6 hours on Youtube learning HTML and come out knowing more than you did.36. Practice makes perfect.If you need to master something, just get to work on it.37. Willpower is up to you.And in your head. You just have to want it.38. You know what you want.Start visualizing it actually happening. Then make it happen.39. Feelings come from thoughts.Even the scary ones can be neutralized by  taking control of your thoughts and rethinking your thought process.40. Don’t do  nothing.Trying and failing is much better than not trying.41. You are who you decide to be.If you don’t like it, decide different!42. You can’t win unless you try.Results are a product of effort. If you try, you have a chance to win. It’s not guaranteed, but if you don’t put in effort, your chances of winning are 0%.43. Your life is determined by your choices.Make good ones.44. You’re better today than yesterday.You’re older, wiser, more experienced, and more mature!45. Greatness doesn’t happen overnight.Have patience.46. Just start; the rest will get easier.That first step is always the hardest. Once you get ball rolling, you’ ll find motivation and start seeing results.47. You will be rewarded.Even if only by yourself, for reaching your smallest goals. Treats are on their way! Progress is being made!48. You’re not just in it for you.Don’t forget your external motivation- your friends, family, broader altruistic goals†¦ that can be powerful.49. You’ll always have more chances.If you screw up or fail, trying again is almost always an option.50. If all else fails, you’ll have a story.You’ll walk away with  experience and interesting party jokes and anecdotes!Hopefully these thoughts have helped motivate you on your path to success. The power of positive thinking is a powerful tool. The rest is up to you!

The Attitude towards Alzheimer's Essay Example | Topics and Well Written Essays - 1000 words

The Attitude towards Alzheimer's - Essay Example Although research on care-giving disproportionally deals with topics such as costs of care, service utilization, and negative psychosocial outcomes etc, the influence of the attitude towards Alzheimer's on the care-giving to the patients has not attained significant attention in researches. Researches on the attitude of the family members towards Alzheimer's have great relevance as it can aid better care offered to the individuals with Alzheimer's by the people immediately close to them. As it is families who deal with life, it is important for families to deal with diseases, especially a disease like Alzheimer's. "Given that Alzheimer's is a disruptive yet often subtle disease, infinitely variable, it tends to bring about family crisis, even in the best organized and healthiest of families. This is because the beginnings of the disease involve gradual loss of ability to function well in life, rather than specific symptoms needing specific treatment. It is a disease of behaviors, and families have to make decisions about their own behaviors in response to the illness. In families with unhealthy interaction patterns, Alzheimer's disease becomes a new battleground." (Gray-Davidson, 1999, p. 47). Therefore, the attitude of the families towards Alzheimer's has an important impact on the care offered to individuals with Alzheimer's disease and a research on the different attitudes can contribute to a better health-care offered to patients with Alzheimer's. Scope The attitude of the families towards Alzheimer's has been found one of the most essential factors influencing the type of care offered to individuals with Alzheimer's. A reflective analysis of the various common attitudes towards Alzheimer's and their influences on the health-care can determine the various effective ways to treat the patients and help them in coping with the particular situation of the life. Therefore, the scope of research concerning attitude of the families towards Alzheimer's is vast and this specific study focuses on determining the essential elements in the different attitudes towards Alzheimer's. Hypothesis One of the basic factors determining the care given to individuals with Alzheimer's is the attitude of the families towards Alzheimer's as family is the essential unit of the society to deal with the issues confronting individuals with Alzheimer's. Therefore, the underlying hypothesis of this study is that the attitude of the families towards Alzheimer's has a major influence on how the patient is treated and looked after in the family background and it is essential to develop a positive attitude towards Alzheimer's in order to assist the patient effectively. Literature Review Various types of attitudes by different section of the society towards Alzheimer's have a major influence on the diagnosis, health-care, and treatment of the disease. For example, a physician's positive attitude towards Alzheimer's has been found one of the most essential factors in early diagnosis of the disease and it can affect how the patient is offered health-care in the course of the disease. "In their ongoing study, Paterson and colleagues found that a doctor's positive attitude about the identification and treatment of dementia is the most